This is the centerpiece of Mathilde French Bistro’s brand identity, their logo. It consists of a hot-air balloon and a logotype made of the font Didot & Avenir. The mark contains hand-drawn hot-air balloon and the color of red that are the main theme of current branding.

Keeping these two significant elements will not only maintain their old customers because it will feel familiar to them, but also welcome new customers like younger generations. The combination of Didot and Avenir make beautiful hormony along with hand-drawn illustrations.